“Keroche Foundation is the brainchild of Keroche Breweries CEO, Tabitha Karanja, whose 18 year journey to create the first truly Kenyan owned beer manufacturer has become a celebrated benchmark for locally owned businesses in Kenya and Africa.
Under Tabitha’s patronage, Keroche Foundation will address the knowledge and experience gap that confronts young Kenyan entrepreneurs. An in-depth curriculum designed by experts guides the programme through which young entrepreneurs are mentored, inspired, connected and guided towards overcoming personal and business challenges that plague young businesses.
The commitment of the Keroche Foundation Academy is to increase motivation, confidence and the likelihood of business success by connecting rising entrepreneurs to successful and experienced players in practical, solution-oriented sessions. An intensive five-month programme aims at enhancing skills in business leadership, management, technology, access to finance, communication, branding and marketing.
A second initiative by the Keroche Foundation is the promotion of agribusiness through a vibrant partnership with the Jomo Kenyatta University of Agriculture and Technology (JKUAT) dubbed the Hakikisha Fund. The partnership will enhance the dissemination of information through academic research to relevant recipients in the agro industry to foster development of grassroots entrepreneurship.”