The heart of any good marketing strategy is to go where your customers are, and today that means having an effective online presence. The world wide web has brought about a fundamental shift in the way the public shops for products and services, and people are increasingly turning to the internet and social media to research their purchases before they pull the trigger.Major corporations understand this, and rely on their digital marketing divisions to build their brands, mobilize their customer base, and increase their market share. But, digital marketing isn’t the sole province of big businesses with deep pockets.
The internet has leveled the playing field, and small business owners can take advantage of digital marketing techniques to go toe to toe with their major competitors. Unfortunately, too many small business owners fail to see what this inbound marketing can do for them, and how it can help to grow their company and make it prosperous.
If you think digital marketing has nothing to offer your small business, think again. At last estimate, more than 60% of all online shoppers began their transaction with a general search. That means they were unclaimed customers who were open to finding new businesses offering the product or service they needed. But, it’s not just online shoppers that are up for grabs. Recent statistics show that more than 81% of all shoppers research a product or service online before making a purchase, whether that purchase is online or at a brick and mortar establishment.
That’s a large pool of potential customers and clients you may be missing out on if you fail to have an internet marketing strategy. If that’s not enough to pique your interest, let’s look at what else internet marketing can do for your small business. Join this workshop to learn more
- The workshop main topics include
- Search Engine Optimization
- Social Media Marketing ( Facebook, Google, Twitter and LinkedIn )
- Content Marketing
- Paid Advertising ( Facebook, Google, Twitter and LinkedIn )
Who Should Attend
All SMEs Business Owners, Entreprenuers and Startups