Patricia is passionate about creating opportunities that improve people͛s lives. Her love for identifying enduring consumer and commercial insights to support the development of brands and grow businesses͛ was actualized in a career spanning 25 years across 3 global companies namely Unilever,Diageo and L͛Oreal. In the last 7 years of this career, her focus was on setting up new organization and opening new frontiers as Managing Director for Uganda Breweries Ltd, then Managing director for EABL International and her last role setting up the L͛Oreal East Africa subsidiary as its inaugural Managing Director.
She took a break from the corporate world mid 2014 and focused on understanding the dynamics of MSME͛s in the region and their impact on economic development, including offering mentorship for start ups in accelerator camps and entrepreneurship incubator programs. She serves as the consultant Country Director for Invest in Africa (IIA), the private sector initiative with the purpose of enabling trade between larger companies and SMEs, by providing better access to markets, enhancing SME skills and improving their access to Finance. She supports human capital development of African talent as a Council Member of a leading East African university, Strathmore, as well as the development of the private sector as Director of the Kenya Private Sector Alliance (KEPSA) alongside non executive board positions at Barclays Bank Kenya Ltd, The Foschini Group Kenya Ltd and Trade Mark East Africa (TMEA),
the multi donor initiative with overall goal of reducing poverty in the east African region through increased trade competitiveness.
Patricia holds Bachelor of Commerce Honors degree and an MBA degree in Strategic Management.